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Benchmarking Digital Product Development Costs

2015 Report

Despite so many companies beginning to build digital products, little is actually known about the costs. Practices that once worked for physical products are now applied fruitlessly to digital products. To help product teams determine a reasonable investment and strategy in digital, we’ve surveyed over 100 product managers.

What's Inside

How much it costs and how long it takes to build a digital product

What team members and resources are required to build digital products

The tools, services and methodologies most commonly used by product teams


Mike Fishbein

Mike is an expert and author at Alpha. He is best known for being the host of the industry-leading podcast, “This is Product Management.”

Leah Vogely

Leah is the Director of Creative Strategy and oversees all internal design and marketing efforts at Mindgrub.