Focus on the User

Whitepaper | 5 keys to successful products in the modern era of business

How do some companies continuously produce winning products? What's their secret? We take a deep dive into five techniques the most cutting-edge organizations use.


What's Inside

Explore the shifting mindset of consumers and how you can adapt

Case studies and success stories against all odds

How Apple and eBay boosted revenue from changing their product management KPIs

Authors

Michael Bamberger

Michael is the cofounder of Alpha and has been developing digital products for more than 15 years, serving in roles ranging from developer to product manager.

Nis Frome

Nis writes about product management and his articles have been published in UX Mag, The Next Web, Mind the Product, and Boxes & Arrows.