Goals align product teams on the strategy and motivate everyone to achieve a desired outcome. However, best practices for setting and achieving product management goals are far from understood. This report covers the results of our survey of 164 product managers on how they set goals and the strategies and techniques that contribute to success.
How product managers set goals
The product strategies and processes that contribute to success
The optimization techniques that maximize performance
Mike is the Producer of Alpha’s podcast, This is Product Management, and the Editor of Alpha’s Medium publication, Product Management Insider.
Sam is a Content Analyst at Alpha where he researches and writes about best practices in product management.